Objective:

• Understand what marketing really means and why it matters for your business.
• Learn the key pieces that make up a brand and how they help build trust with your audience.
• Explore how marketing and branding work together to create loyal customers who love what you offer.

Description: This lesson is all about breaking down the basics of marketing - what it is, why it’s important, and how it works. We’ll also dive into branding, showing you how to create a personality for your business that connects with your ideal customers.

Whether you’re just getting started or looking to strengthen your marketing game, this is the foundation you need to set your business up for success.

Objective:

• Learn how market research can help you make smarter decisions for your business.
• Discover simple ways to break your audience into smaller, more focused groups (segmentation).
• See how targeting the right people and showing them the right message can shape how they see your brand.
• Get hands-on with strategies to tailor your products to your ideal customers.

Description: In this lesson, we’re diving into how market research and segmentation can help you find your ideal customers and make your business stand out.

You’ll learn how to group your audience, focus on who you want to serve, and position your products in a way that makes them a must-have. Think of this as your step-by-step guide to planning smarter and selling better.

Objective:

• Understand how to create consistent and effective messages across different marketing channels.
• Learn how to use social media and other tools to connect with your audience.
• Discover how to make the most of your promotion budget to get results.

Description: In this lesson, we’ll dive into how to make your marketing messages work together to grab attention and build trust.

You’ll learn about the different tools you can use - like social media, ads, and collaborations - and how to combine them for the biggest impact. We’ll also talk about setting and managing a promotion budget so you can market smarter, not harder.

Objective:

• Learn how to plan your marketing like a pro to hit your business goals.
• Discover the steps to creating a marketing plan that actually works.
• Understand how to use data and tools to make smarter decisions for your business.
• Explore simple ways to predict trends and adjust your strategies.
• Track your progress and see what’s working (and what’s not).

Description: In this lesson, we’ll focus on how to create a marketing plan that helps you achieve your goals without the guesswork.

You’ll learn how to use tools and data to make better decisions, plan ahead by spotting trends, and measure your results so you know what’s working. Think of this as your blueprint for turning ideas into action - and action into success!

Objective:

• Understand how the online business environment shapes the delivery of digital products.
• Learn strategies for efficiently managing and delivering digital products to customers.
• Explore how to plan for customer demand and ensure seamless product access.
• Discover tools for tracking and managing digital product distribution.
• Understand how to handle refunds, exchanges, and customer satisfaction in a digital setting.

Description: This lesson dives into the essentials of managing and delivering digital products in an online business. You’ll learn how to plan for customer needs, use systems to efficiently track and deliver your products, and handle returns or refunds in a way that builds trust.

By the end, you’ll have a solid understanding of how to streamline your digital product distribution and keep your customers happy.

Objective:

• Understand why pricing is so important and how it fits into your overall marketing strategy.
• Learn different ways to price your digital products for success.
• Explore how sales promotions and special offers can boost your sales.
• Discover how to create offers that work for both your customers and your business.
• Recognize the importance of pricing ethically to build trust and loyalty.

Description: Pricing can make or break your business, and this lesson is here to help you get it right. We’ll explore different strategies for setting prices that work for your products and your audience.

You’ll also learn how to use sales promotions and special offers to attract more buyers while staying true to your values with ethical pricing. By the end of this lesson, you’ll have the tools to confidently set prices and create irresistible deals for your customers.